Stop Guessing. Start Dominating.

Are you tired of confusing SEO advice, fleeting ranking spikes, and digital strategies that don't deliver real revenue? You need more than just a freelancer; you need a Strategic SEO Consultant and AI Marketing Advisor with a proven, 16-year record of success.

Welcome to Sea To Sky Consultants, your partner for transforming search visibility into scalable, predictable business growth. I'm Pavel Castillo, the Founder and SEO Specialist who believes in Data-Driven Decision Making, Strategic Thinking and Relentless action.

I'm not just optimizing for today's Google, I'm future-proofing your business for the era of AI.

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Why Partner with Pavel Castillo?

I'm a proven SEO expert who's led growth strategies across multiple environments, from agile start-ups like Localcoin, CoinSmart and PocketPills to large enterprises like 1-800-GOT-JUNK? and government utility providers like BC Hydro.

  • Expertise That Converts

    • 16+ Years of Global Digital Marketing Success in B2C and B2B Ecommerce, SAAS, Products, and Services.
    • Full-Stack Analytics Mastery in Google Marketing Platform, Big Query, Tableau, and Looker Studio.
    • Proficiency in 10+ CMS Platforms including Wordpress, Shopify, and Adobe Experience Manager.
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  • Real-World Results

    • PocketPills: Increased organic website traffic by 174% and main website conversions by 960% in just seven months.
    • Localcoin: Increased website traffic by 169% and conversions by 278%.
    • Inter-Web Services: Ranked over 5 different websites for the Aesthetics industry in less than 2 years.
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  • Entrepreneurial Mindset

    Beyond being a marketer, I'm a founder and consultant who understands the challenges of business ownership. I approach every project with a focus on ROI and long-term business profitability, not just vanity metrics. I treat your budget as if it were my own.

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Your Digital Edge: SEO, AI, and Next-Gen Visibility

The world of search is evolving at warp speed, and yesterday's SEO tactics just won't cut it. My expertise goes beyond traditional Search Engine Optimization (SEO) to embrace the full spectrum of modern digital visibility:

  • Generative Engine Optimization (GEO): Position your brand to be cited and featured by AI-powered search results and models.
  • Answer Engine Optimization (AEO): Directly target the sophisticated, conversational queries users ask AI, voice, and generative search engines.
  • Agentic AI Marketing: Preparing your assets for Large Language Models (LLMs) and Agentic AIs that execute complex tasks and choices based on data.
  • App Search Optimization (ASO): Maximize visibility and conversions on key mobile platforms like the Google Play Store and Apple App Store.

You'll gain a strategic advantage over competitors still stuck in the past.

I'll help you

My Core Consulting Services

My advisory is built on a foundation of proven, data-driven methodology. I deliver comprehensive solutions, not fragmented services.

  • 1. SEO Strategy and Execution

    • Technical SEO Audits: From crawlability and indexing to Core Web Vitals and Schema Markup implementation, I ensure your site's foundation is flawless for both search engines and the new age of LLMs.
    • Keyword and Content Strategy: I identify high-intent, high-value keywords for your B2B/B2C products and services. I develop content plans that drive traffic and conversions.
    • Off-Page and Link Building: Strategies focused on acquiring high-quality backlinks, Digital PR, and leveraging white-hat techniques to build unstoppable domain authority.
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  • AI and Generative Engine Optimization

    Future-proof your business by optimizing for the next generation of search. This includes a deep dive into Generative Engine Optimization (GEO) and ensuring your content is structured for optimal citation by Agentic AI systems.

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  • Hyper-Local Search Dominance

    For multi-location businesses, local visibility is everything. I manage and optimize every aspect of your local presence, including:

    • Google Business Profile (GBP) Management: Full optimization of GBP listings, Yelp, Bing, Apple, and citation accuracy via LPMs.
    • Local Content Strategy: Developing and implementing content strategies tailored to local franchise operations, population data, and regional opportunities across North America and Australia.
    Let's chat 

Ready to Scale Your Success?

If you're an ambitious B2B, B2C, SAAS, or E-commerce business in Vancouver or anywhere in the world, and you're ready to move beyond basic SEO to a strategy that integrates AI, advanced analytics, and 16 years of battle-tested experience, it's time to talk.

Stop leaving revenue on the table. Book a meeting now to discuss a customized, performance-driven strategy that will make your business impossible to ignore in search.

Vancouver SEO Consultant FAQs

What areas in Vancouver do you service?

  • Downtown Vancouver & Central Business District
  • Gastown & Yaletown
  • Mount Pleasant & East Vancouver
  • Kitsilano & Main Street
  • Richmond & Burnaby
  • and many others!

What industries do you service?

Health & Wellness: The Vancouver health and wellness sector is booming, including clinics, dental offices, physiotherapists, and wellness studios. They compete for highly specific local search terms, and I help them build the strong online presence needed to attract new clients.

Real Estate: Vancouver's real estate market is one of the most competitive in Canada. I help real estate agents, developers, and brokerages use SEO to rank for listings, market their services, and generate leads from potential buyers and sellers.

Professional Services: This is a broad category that includes lawyers, accountants, consultants, and agencies. These B2B services require a significant online presence to establish authority and trust, and I build strategies that help them stand out.

Hospitality & Tourism: As a major tourist destination, Vancouver's hotels, restaurants, tour operators, and entertainment venues need to be easily found by both locals and visitors. I focus on local SEO, mobile optimization, and review management to drive their success.

E-commerce & Retail: With a high population of online shoppers, Vancouver-based e-commerce businesses are always in need of SEO to drive product visibility. My expertise with platforms like Shopify and my skills in technical SEO, keyword research, and product page optimization are major assets for them.

And many others!

What is SEO and why is it important for my Vancouver business?

SEO, or Search Engine Optimization, is the process of improving your website's visibility on search engines like Google. It's crucial for your Vancouver business because it helps potential customers find you online when they're searching for your products or services, driving organic traffic and leads.

How long does it take to see results from SEO?

SEO is a long-term strategy. While you may see some initial improvements in a few weeks, significant results—like higher rankings for competitive keywords and increased traffic—typically take 3-6 months or even longer, depending on your industry and competition.

What's the difference between SEO and PPC (Paid Search)?

SEO focuses on earning free traffic through organic search rankings, while PPC (Pay-Per-Click) involves paid advertisements. SEO builds long-term authority and traffic, whereas PPC provides immediate visibility. A combined strategy is often the most effective.

Do you offer services for businesses outside of Vancouver?

Yes. While I specialize in the Vancouver market, my expertise is applicable to businesses across Canada, the U.S., and internationally. I have a proven track record of helping companies in various industries and locations achieve their digital marketing goals.

How do you measure the success of an SEO campaign?

I measure success using a variety of key performance indicators (KPIs), including:

  • Organic traffic growth
  • Keyword rankings
  • Conversions and leads
  • Click-through rates (CTR)
  • Return on investment (ROI)

I provide transparent, data-driven reports using tools like Google Analytics 4 and Looker Studio.

What types of businesses do you work with?

I work with a wide range of businesses, from local startups in Vancouver to large international enterprises. My experience spans multiple industries, including e-commerce, SaaS, real estate, and professional services.

What is the difference between On-Page, Off-Page, and Technical SEO?


On-Page SEO focuses on optimizing elements on your website (e.g., content, meta descriptions, headings).

Off-Page SEO involves external signals like backlinks and social media mentions.

Technical SEO ensures your website's backend structure is optimized for search engines (e.g., site speed, mobile-friendliness, crawlability).

Why can't I just do SEO myself using an online guide?

While online guides can be helpful, effective SEO requires a deep understanding of ever-changing algorithms, technical complexities, and competitor analysis. An expert consultant can create a tailored strategy, identify hidden opportunities, and avoid costly mistakes that could harm your rankings.

How much do your SEO services cost?

The cost of my services varies depending on the scope of the project, the competitiveness of your industry, and your business goals. I offer customized packages to fit your specific needs. Please contact me for a free consultation and a detailed quote.

Do you provide a guarantee for specific rankings?

No reputable SEO consultant can guarantee a number one ranking. Google's algorithm is complex and constantly changing. However, I guarantee a professional, results-oriented approach and have a proven history of delivering significant, measurable improvements in organic traffic and conversions for my clients.

Our Digital Marketing Services

We specialize in crafting SEO tailored strategies to elevate your brand's online presence and drive measurable results. From cutting-edge Search Engine Optimization techniques to dynamic Google Ads, we harness the power of digital platforms to connect you with your target audience and maximize your ROI.

Professional Google Search Engine Optimization Services

Our tailored Search Engine Optimization services begin with a comprehensive analysis of your website and current SEO strategies. We dig deep into On page, Off page and Technical SEO. Including keyword research, content optimization, backlink analysis, crawling, indexing and website performance to identify opportunities for growth.

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Professional Google Ads Management

With our Google Ads management services, we take the guesswork out of advertising on the world's largest search engine. From keyword research to ad copywriting and strategic bidding, we handle every aspect of your campaign with precision and expertise.

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Professional Google Analytics 4 Management

Google Analytics 4 is the next generation of analytics, offering advanced insights into user behavior across platforms and devices. With our service offering, we'll set up and configure Google Analytics 4 for your website or app, ensuring seamless tracking of key metrics and events.

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Professional Google Tag Manager Management

With our Google tag management services, we'll work closely with your team to understand your unique goals and objectives. From setting up tracking tags to implementing advanced configurations and troubleshooting issues, we'll ensure that your Google Tag Manager setup is optimized for maximum effectiveness.

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Professional Google Looker Studio Management

Our consultants are certified experts in Google Looker Studio, equipped with the knowledge and skills to assist you in leveraging the full potential of the platform. Whether you're looking to build custom dashboards, create advanced visualizations, optimize data models, or develop complex queries, our team has the expertise to guide you every step of the way.

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Professional Web Design and Development

With years of experience in the industry, we understand the importance of a well-crafted website in today's digital landscape. Whether you're a startup, small business, or established enterprise, we're here to help you stand out from the competition and leave a lasting impression on your visitors.

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