What is a Google Analytics Dashboard - Collection - Report in the new GA4

What is a Google Analytics Dashboard - Collection - Report in the new GA4

In this article, we will discuss what dashboards, collections and reports mean in the new Google Analytics 4.

What is a Google Analytics 4 Dashboard or Collection

Imagine your website is a book. Google Analytics 4 dashboards or reports, as they are now called in GA4, are like the chapters that tell you the story of your website's success. They show you who's reading your book, what pages they're flipping through, and even if they're enjoying the story. These reports are like a treasure map that helps you find the hidden gems on your website.

what is a google analytics dashboard or collection in ga4 image

What is a Google Analytics Dashboard / Collection

In the latest version of Google Analytics, dashboards have been renamed to collections. This change is part of a broader effort to simplify the platform and make it more intuitive for users. While the functionality remains largely the same, the new terminology reflects a more holistic approach to organizing and visualizing data within the platform.

What is a Collection in Google Analytics in simple terms

A collection is like a folder that holds different reports about your website. You can make your own folders. For example, there are a couple default collections like "User", "Life cycle" and "Google Search Console" that come with the default Google Analytics 4 set up. You can find them in the Library section.

What is the official definition of Collection by Google?

A collection is a set of reports. You can create your own collections. Life cycle and User are predefined collections that appear in the report navigation, by default.

official google analytics collection definition

What is a Report in Google Analytics 4 in simple terms

Google Analytics 4 tracks what happens on your website or app to give you information about your business. You can use this information to see how many people are visiting your site, learn more about them, and understand what they do there.

What is the official definition of a Report by Google Analytics?

According to the official documentation by Google:

Google Analytics collects data from your websites and apps to create reports that provide insights into your business. You can use reports to monitor traffic, investigate data, and understand your users and their activity.

Official definition by google about Reports

Why you should know what Google Analytics 4 Reports are?

Google Analytics 4 reports are like your website's personal diary. They can tell you everything from who is visiting your site to what they're doing while they're there.

Here's why it's important to know about Reports in Google Analytics 4

  1. Understand your audience: Learn who is visiting your site, where they're coming from, and what they're interested in.
  2. Improve your website: Identify areas where you can make improvements to attract more visitors and keep them engaged.
  3. Track your success: Measure your website's performance and see how well it's achieving your goals.
  4. Make data-driven decisions: Use the insights from your reports to make informed decisions about your website's strategy.

In short, Google Analytics 4 reports can help you grow your business and make your website more successful.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Sea to Sky Consultants logo secondary

About Us

At Sea to Sky Consultants, we specialize in crafting tailored strategies to elevate your brand's online presence and drive measurable results. From dynamic social media campaigns to cutting-edge SEO techniques, we harness the power of digital platforms to connect you with your target audience and maximize your ROI.

Get a free 30 minutes consultation