Pavel Castillo
SEO and Marketing Lead
Pavel is a Digital Marketer based in Vancouver, Canada. He is highly specialized in Search Engine Optimization and the Google Marketing Platform. Pavel has over 15+ years of experience helping brands compete in the most challenging industries, including Pharmaceuticals, FinTech, Cryptocurrency, Alcohol, E-commerce and the Public Energy sector.
Pavel has also helped small businesses in the traditional trades such as Carpentry, Plumbing, Electrical work, Painting and
General contracting. He has also directed marketing efforts within the Automotive Services, as well as Trades related to home services. This can include HVAC (heating, ventilation, and air conditioning) services.
Digital Marketing Services
Search Engine Optimization Articles
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What is an SEO Consultant and what does an SEO ...
SEO consultants are digital marketing experts who specialize in enhancing a website's visibility and ranking on search engines like Google. They employ a wide range of strategies and techniques to...
What is an SEO Consultant and what does an SEO ...
SEO consultants are digital marketing experts who specialize in enhancing a website's visibility and ranking on search engines like Google. They employ a wide range of strategies and techniques to...
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How to Improve Interaction to Next Paint INP - ...
When it comes to website performance, Google's Core Web Vitals play a significant role in determining how well your site ranks in search results. One crucial metric that website owners...
How to Improve Interaction to Next Paint INP - ...
When it comes to website performance, Google's Core Web Vitals play a significant role in determining how well your site ranks in search results. One crucial metric that website owners...
Google Ads Articles
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What is Google's Ads Transparency Center
Google has launched the Ads Transparency Center to provide users with more information about the ads they see on Search, YouTube, and Display. The Importance of Ad Transparency in Google...
What is Google's Ads Transparency Center
Google has launched the Ads Transparency Center to provide users with more information about the ads they see on Search, YouTube, and Display. The Importance of Ad Transparency in Google...
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Google Ads Promotional Code Explained
Google Ads Promotional Code - What is it? Are you new to Google advertising and looking for a way to get started without breaking the bank? Google AdWords promotional codes...
Google Ads Promotional Code Explained
Google Ads Promotional Code - What is it? Are you new to Google advertising and looking for a way to get started without breaking the bank? Google AdWords promotional codes...
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Adjusting Keyword Bids with Maximize Conversion...
Keyword Bidding Adjustments You can prioritize certain keywords by adjusting their CPC bids manually when using Manual CPC as your Bidding strategy. How to Adjust Keyword Bids Go to your...
Adjusting Keyword Bids with Maximize Conversion...
Keyword Bidding Adjustments You can prioritize certain keywords by adjusting their CPC bids manually when using Manual CPC as your Bidding strategy. How to Adjust Keyword Bids Go to your...
Google Analytics Articles
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What is a Report in Google Analytics 4 in simpl...
Let's dive into the world of Google Analytics reports and see what they can tell us about our websites.
What is a Report in Google Analytics 4 in simpl...
Let's dive into the world of Google Analytics reports and see what they can tell us about our websites.
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What is a Google Analytics Dashboard - Collecti...
In this article, we will discuss what dashboards, collections and reports mean in the new Google Analytics 4.
What is a Google Analytics Dashboard - Collecti...
In this article, we will discuss what dashboards, collections and reports mean in the new Google Analytics 4.
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Conversions vs. Key Events in Google Analytics ...
Google Analytics 4 (GA4) introduced a shift in terminology, replacing "conversions" with "key events" While this might seem like a simple name change, it's important to understand the nuances between the...
Conversions vs. Key Events in Google Analytics ...
Google Analytics 4 (GA4) introduced a shift in terminology, replacing "conversions" with "key events" While this might seem like a simple name change, it's important to understand the nuances between the...
Google Tag Manager Articles
View allGeneral Marketing Articles
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Coursera's CTA Fail! Don't Let This Happen To You.
Guess what? Their "Continue" button was practically invisible! 👻 White text on a white background? Ouch! See images and URL in question in this article.
Coursera's CTA Fail! Don't Let This Happen To You.
Guess what? Their "Continue" button was practically invisible! 👻 White text on a white background? Ouch! See images and URL in question in this article.
