Different options to track phone calls from your website explained

Call Tracking Website

A call tracking website is a specialized platform that provides businesses with tools to track and analyze phone calls generated from their online marketing efforts. These websites often offer features like dynamic number assignment, call recording, call analytics, and integration with popular marketing platforms. By using a call tracking website, businesses can gain valuable insights into the effectiveness of their advertising campaigns and optimize their marketing strategies.

Website Call Tracking

Website call tracking involves monitoring and measuring phone calls initiated from a website. This technique helps businesses understand which marketing channels are driving the most valuable leads and conversions. By tracking phone calls, businesses can attribute specific calls to different marketing sources, such as search engines, social media, or email campaigns. This information can be used to optimize marketing budgets and improve overall ROI.

How to Track Phone Calls in Google Analytics

Google Analytics can be used to track phone calls in conjunction with a call tracking provider. By integrating a call tracking provider with Google Analytics, businesses can attribute phone calls to specific marketing campaigns and analyze call data alongside other website metrics. This allows for a more comprehensive understanding of customer behavior and the effectiveness of marketing efforts.

Code to Track Phone Calls

While there isn't a specific "code" to directly track phone calls in Google Analytics, you can use the Google Tag Manager (GTM) to implement a custom HTML tag that integrates with your call tracking provider. This custom tag will dynamically generate phone numbers and send data to Google Analytics when a call is initiated. The exact code will vary depending on the specific call tracking provider and the desired tracking parameters.